Optimized Websites Get More Traffic!

Discover the most profitable keywords in your niche!

If you don’t optimize your for the search engines like Googe you won’t get first page rankings – plain & simple!

 

FAQ About SEO & Local SEO

What Is SEO and How It Works

 

What is SEO

SEO or “search engine optimization” is a process, that over time, helps a website or piece of content rank higher in Google’s SERP. The goal is to rank that site or page on the front page of the search results for particular keywords and phrases.

How Does SEO Work?

Google is by far the most used search engine used today. There are more than 5 billion Google search queries per day with Bing & Yahoo a fraction of that. The Google algorithm uses over 200 ranking factors when deciding what position a site or piece of content should be ranked.

A simple way of understanding this by example. Let’s say someone types in a search query like “emergency plumbing services Kanata”. Google will look into it’s index of Kanata plumbers that provide emergency plumbing services and display the best 10 results on their first page.

So how does the algorithm decide on its top 10 sites/pages to show you? The simple answer is to know that Google is looking for content that is relevant to the search query “emergency plumbing services Ottawa”. 

Google wants to give you the information you want. You want to find plumbers offering emergency services in the Ottawa area. You want to see their rates, their contact information. how long they have been in business, their location, & are they listed with the Better Business Bureau. Do they have good or bad reviews? Is there a site easy to navigate? Where are they located?  Learn more..

Google wants what you want, good relevant information.

Check out the video below to see how Ottawa Local SEO works. It is put out by Google and will give you a simple overview of what Google looks for when ranking pages.

How Can I Measure My SEO Efforts?

You will know if your SEO dollars are paying off  when you get results. There are a couple of ways you can measure this.

First have the rankings of your chosen keywords/phrases improving. Are there more visitors to your site? Are you on the front page of Google and the other search engines? Have your sales increased?

If the answer is “yes” your investment is paying off. If the answer is “no” hire another Local SEO agency!

 

Why is Choosing the right Keyword Phrases Important for success?

Choosing the right keywords and phrases are the foundation of your online success. Full stop! If you are not ranking on the front page of the search engines for the most profitable search terms you are doomed to failure no matter how much you spend on SEO.

So What is a Keyword/Keyword Phrase?

Keyword research is the very FOUNDATION for success online marketing. Keywords are the words typed into the search engines by people trying to find the products and services you’re selling. Google’s goal is to match your search query with the most relevant pages.

Our experts will identify the most profitable key words and phrases in your particular niche and build your content around them.

Reaching out to  your customers with the right keywords

Finding the right keywords is a challenge in and of itself. Here is a link to theOfficial guide to effective keyword targeting and management in Google Ads.

 

How Much Does Local SEO Cost in 2022?

Local SEO rates are no more expensive than other cities of the same size. Most SEO Services will range between $350. and up monthly. Obviously the larger the city the more competition there is making it harder to rank on Google’s 1st page. The cost reflects that.

The other issue is keeping your site on that front page. Your competition is always trying to knock you off. Local SEO is ongoing.

Your website is your “storefront” online, it’s your “cyber real estate investment” & just like a brick and mortar store location is everything. SEO helps you place your store on the busiest street in the world and that’s Google’s 1st page.

Compared to the capital investment of a brick and mortar operation your online store can give you a great return on investment.

Why is the difference between SEO & Local SEO?

Both traditional and local SEO focus on improving your rankings in online but what is the difference and why is local SEO so important?

Here’s the difference. Traditional SEO focuses on improving your site’s visibility on a national or global scale while local SEO focuses on capturing local search  to connect with people looking for the goods & services you’re selling right here in the Ottawa region.

How to improve your local ranking on Google

If you are a do it yourself kind of person and you want to improve your local seo you may find this Google video helpful!

Can I Do My Own Local SEO?

The answer is yes. The only caveat is that you would need to be in a small market where only simple SEO is required. We can help you create a successful Local SEO strategy. Simply fill out our Form or give us a call.

 

Local Ontario SEO Services Provided by Local Rank Rocket 

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What are the best practices for local Search Engine Optimization?

Here are some best practices for local Search Engine Optimization (SEO):

  1. Claim and optimize your Google My Business listing: Google My Business (GMB) is a free tool that allows businesses to manage their online presence across Google, including search and maps. Claiming and optimizing your GMB listing is essential for local SEO success.
  2. Consistency is key: Make sure your business name, address, and phone number (NAP) are consistent across all online directories, social media, and your website. This helps search engines identify and verify your business information, which improves your search engine rankings.
  3. Optimize your website for local search: Make sure your website includes your business name, address, and phone number on all pages, and use location-specific keywords in your content. Create location-specific landing pages to target local customers.
  4. Get listed in local directories: Submit your business information to local directories such as Yelp, Yellow Pages, and TripAdvisor. This helps increase your online visibility and improve your local SEO rankings.
  5. Build local citations: Citations are mentions of your business on other websites, and they are a key factor in local search rankings. Get listed in local directories, local blogs, and other relevant websites to build local citations.
  6. Get online reviews: Online reviews are important for both customer trust and local SEO rankings. Encourage your customers to leave reviews on your Google My Business listing, Yelp, and other relevant review sites.
  7. Use structured data: Structured data helps search engines understand your business information better, which can improve your search engine rankings. Use schema markup to add structured data to your website.
  8. Be active on social media: Social media signals are increasingly important for local SEO. Be active on social media, and use location-specific hashtags to increase your visibility.
  9. Use local keywords in your content: Use keywords that are relevant to your local area in your website content and blog posts. This helps you target local customers and improves your local search rankings.
  10. Monitor your analytics: Monitor your website analytics to see how your local SEO efforts are performing. Look for changes in traffic, rankings, and conversions, and adjust your strategy accordingly.
How do I Claim and optimize your Google My Business listing?
To claim and optimize your Google My Business (GMB) listing, follow these steps:
  1. Sign in to your Google account: Go to Google.com/business and sign in to your Google account. If you don’t have a Google account, create one.
  2. Enter your business information: Enter your business name, address, phone number, and category. Make sure this information is accurate and consistent with what’s listed on your website and other directories.
  3. Verify your business: Google will ask you to verify your business by mail, phone, or email. Choose the option that works best for you and follow the instructions.
  4. Add photos and videos: Add high-quality photos and videos of your business, products, and services. This can help attract customers and improve your GMB listing’s visibility.
  5. Optimize your listing: Optimize your GMB listing by adding a detailed description of your business, hours of operation, website URL, and other relevant information. Use keywords that describe your business and location.
  6. Encourage reviews: Encourage your customers to leave reviews on your GMB listing. Positive reviews can help improve your visibility and attract new customers.
  7. Respond to reviews: Respond to reviews, both positive and negative, to show your customers that you value their feedback. This can help build trust and improve your online reputation.
  8. Post updates: Use the GMB dashboard to post updates, such as promotions, events, and new products or services. This can help keep your customers informed and engaged.
  9. Monitor your listing: Monitor your GMB listing regularly to ensure that your information is accurate and up-to-date. Make any necessary changes or updates as needed.

By following these steps, you can claim and optimize your GMB listing, which can help improve your local SEO rankings and attract more customers to your business.

To optimize a website for local search, follow these steps:

  1. Include local keywords: Use local keywords throughout your website content and meta tags. This includes your website’s title tag, meta description, header tags, and body content. Use location-specific keywords that your target audience is searching for.
  2. Add location pages: Create location-specific landing pages for each of the areas you serve. Use these pages to include information about the local area, including location-specific keywords, and details about the products or services you offer in that area.
  3. Optimize your URL structure: Include your location in your URL structure to help search engines understand the local relevance of your website.
  4. Add your NAP information: Include your business name, address, and phone number (NAP) on your website. This information should be consistent with your Google My Business listing and other online directories.
  5. Optimize your Google My Business listing: Claim and optimize your Google My Business listing with accurate and up-to-date information. Include high-quality photos and encourage customers to leave reviews.
  6. Build local citations: Get listed in local directories and other relevant websites to build local citations. Ensure that your NAP information is consistent across all of these directories.
  7. Use structured data: Use schema markup to add structured data to your website. This helps search engines understand your website’s content and can improve your local search engine rankings.
  8. Optimize for mobile: Ensure that your website is optimized for mobile devices. This includes using responsive design and ensuring that your website loads quickly on mobile devices.
  9. Use Google Maps: Embed Google Maps on your website to help customers find your location. This can also help improve your local search engine rankings.

By following these steps, you can optimize your website for local search and improve your visibility in local search results.

Getting online reviews is important for several reasons:georgefrontpageonline@gmail.com

  1. Improved trust and credibility: Online reviews help build trust and credibility with potential customers. Positive reviews can reassure customers that your business is reputable and provides quality products or services.
  2. Increased visibility and search engine rankings: Online reviews can help improve your visibility in search engine results. Search engines like Google take into account the number and quality of online reviews when ranking businesses in local search results.
  3. Valuable customer feedback: Online reviews provide valuable feedback from customers about their experience with your business. This feedback can help you improve your products or services and identify areas for improvement.
  4. Competitive advantage: Positive online reviews can give your business a competitive advantage over similar businesses that have fewer or negative reviews.
  5. Increased customer engagement: Encouraging customers to leave online reviews can increase customer engagement with your business. This engagement can lead to repeat business and word-of-mouth referrals.

Overall, getting online reviews is an important part of building a strong online presence and attracting new customers to your business. By encouraging customers to leave reviews and responding to feedback, you can improve your reputation, visibility, and customer engagement.

Structured data is a standardized format for providing information about a web page and its content to search engines. It helps search engines understand the content on a web page and display it more accurately in search results. Structured data is typically implemented using schema markup, which is a type of code added to the HTML of a web page.georgefrontpageonline@gmail.com

Structured data can be used to provide information about various types of content, including:

  1. Articles and blog posts
  2. Products
  3. Local businesses
  4. Events
  5. Recipes
  6. Reviews

You can use structured data on your website to provide additional information to search engines about your content. This can help improve your search engine rankings and make your website more visible in search results.

Structured data can be added to a website’s HTML code using a variety of methods, including manually adding the code to the website, using a content management system (CMS) that supports structured data, or using a structured data plugin or extension.

To implement structured data, you can use tools such as Google’s Structured Data Markup Helper or Schema.org. These tools provide templates and guidelines for implementing structured data on your website. Once you have added structured data to your website, you can use Google’s Structured Data Testing Tool to test and validate your implementation.

Schema markup is a type of code added to the HTML of a web page to help search engines understand the content on the page. It provides a standardized format for describing the content of a web page, making it easier for search engines to index and display the page in search results.georgefrontpageonline@gmail.com

Schema markup uses a vocabulary of microdata or JSON-LD that includes a set of tags and attributes that describe the content on a web page. These tags and attributes define the meaning and structure of the data on the page, helping search engines to better understand the context and relevance of the content.

To use schema markup, you can follow these steps:

  1. Identify the content on your web page that you want to describe using schema markup. This can include products, reviews, events, organizations, and more.
  2. Choose the appropriate schema markup type for your content. You can use the Schema.org website to browse and select the appropriate schema markup type.
  3. Add the schema markup code to the HTML of your web page. You can do this manually or using a tool such as Google’s Structured Data Markup Helper.
  4. Test your schema markup using the Structured Data Testing Tool to ensure that it is implemented correctly.

Some common schema markup types include:

  1. Organization schema markup to describe your business or organization
  2. Local Business schema markup to provide information about your business location
  3. Product schema markup to provide information about the products you sell
  4. Review schema markup to provide information about customer reviews of your products or services
  5. Event schema markup to provide information about upcoming events

By using schema markup, you can help search engines understand the content on your website and improve your visibility in search results.

Our Process

We Listen

We listen to what your goals are for your online business. We hear what your concerns and expectations are.

 

We Learn

We ask questions about your business to learn aboub what products and services you want to promote. 

We Plan

We lay out for you a winning strategy to get you on the frontpage of Google for the most profitable keywords & phrases in your niche. 

 

We Execute

It's blast off time!

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