Local SEO Services Kingston

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Local SEO Services Serving Kingston Since 2007

Get ranked on Google’s front page for the most profitable search terms in your niche.

FAQ About Our Kingston SEO Services

What Is SEO and How It Works

 

What is SEO

SEO or “search engine optimization” is a process, that over time, helps a website or piece of content rank higher in Google’s SERP. The goal is to rank that site or page on the front page of the search results for particular keywords and phrases.

How Does SEO Work?

Google is by far the most used search engine used today. There are more than 5 billion Google search queries per day with Bing & Yahoo a fraction of that. The Google algorithm uses over 200 ranking factors when deciding what position a site or piece of content should be ranked.

A simple way of understanding this by example. Let’s say someone types in a search query like “emergency plumbing services Kanata”. Google will look into its index of Kanata plumbers that provide emergency plumbing services and display the best 10 results on their first page.

So how does the algorithm decide on its top 10 sites/pages to show you? The simple answer is to know that Google is looking for content that is relevant to the search query “emergency plumbing services Ottawa”. 

Google wants to give you the information you want. You want to find plumbers offering emergency services in the Ottawa area. You want to see their rates, their contact information. how long they have been in business, their location, & are they listed with the Better Business Bureau. Do they have good or bad reviews? Is there a site easy to navigate? Where are they located?

Google wants what you want, good relevant information.

Check out the video below to see how Kingston Local SEO works. It is put out by Google and will give you a simple overview of what Google looks for when ranking pages. Learn More

How Can I Measure My Kingston SEO Efforts?

You will know if your SEO dollars are paying off  when you get results. There are a couple of ways you can measure this.

First have the rankings of your chosen keywords/phrases improving. Are there more visitors to your site? Are you on the front page of Google and the other search engines? Have your sales increased?

If the answer is “yes” your investment is paying off. If the answer is “no” hire another Local Kingston SEO agency!

 

Why is Choosing the right Keyword Phrases Important for success?

Choosing the right keywords and phrases are the foundation of your online success. Full stop! If you are not ranking on the front page of the search engines for the most profitable search terms you are doomed to failure no matter how much you spend on SEO.

So What is a Keyword/Keyword Phrase?

Keyword research is the very FOUNDATION for success online marketing. Keywords are the words typed into the search engines by people trying to find the products and services you’re selling. Google’s goal is to match your search query with the most relevant pages.

Our experts will identify the most profitable key words and phrases in your particular niche and build your content around them.

Reaching out to  your customers with the right keywords

Finding the right keywords is a challenge in and of itself. Here is a link to theOfficial guide to effective keyword targeting and management in Google Ads.

 

7 Tips Local SEO for Kingston Business in 2022

Here are 7 Tips for Kingston Business Owners.

1.Target Profitable Local Keywords
2. Make sure you have created your Google My Business Listing
3. Get Your Business listed in Other Directories
4. Keep Your Name Address & Phone Information Correct
5, Optimize Your Site With Local Keywords
6. Try to keep Your Content Local
7. Optimize for Mobile.

How Much Does Kingston Local SEO Cost in 2022?

Kingston Local SEO rates are no more expensive than other cities of the same size. Obviously the larger the city the more competition there is making it harder to rank on Google’s 1st page. The cost reflects that. The other issue is keeping your site on that front page. Your competition is always trying to knock you off. Local SEO is ongoing.

Remember your website is your “storefront” online, it’s your “cyber real estate investment” & just like a brick and mortar store location is everything. Local Kingston SEO helps you place your store on the busiest street in the world and that’s Google’s Main Street it’s 1st page..

Compared to the capital investment of a brick and mortar operation your online store can give you a great return on investment.

Why is the difference between SEO & Local SEO?

Both traditional and local SEO focus on improving your rankings in online but what is the difference and why is local SEO in Kingston is so important?

Here’s the difference. Traditional SEO focuses on improving your site’s visibility on a national or global scale while Kingston local SEO focuses on capturing local search  to connect with people looking for the goods & services you’re selling right here in the Kingston region.

How to improve your local Kingston ranking on Google

If you are a do it yourself kind of person and you want to improve your local seo you may find this Google video helpful!

Can I Do My Own Local SEO?

The answer is yes. The only caveat is that you would need to be in a small market where only simple SEO is required. The reason for this is if you are in a competitive environment you are going to have to hire an SEO expert. We can help you create a successful Kingston Local SEO strategy. Simply fill out our Form or give us a call.

 

How Long Should Local SEO take?

For local SEO in a small market, you should be able to rank on Google’s front page for most of your best keywords and phrases 90 to 120 days. If you’re in a larger population like Ottawa, depending on the competition for the particular keywords and phrases you want it can take 4 to 12 months.

Local SEO Services in Kingston Ontario

Website Design

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Google Maps & Business Listings

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Website SEO

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Directory Listings & Citations

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Welcome to our Local SEO Service Company in Kingston. Your digital marketing success depends on getting your site to appear on the front page of Google for the profitable keyword phrases in your niche.

We know as a business owner you need to have an established presence online to compete in the digital world. We know you need to get there fast and at affordable rates.

Our Local Rank Rocket’s Kingston local SEO Service includes Organic Ranking, Google Map listing, Google Business Profiles, Directory Listing, and Citations. Basically everything you need to dominate Google’s front page. We guarantee our work by putting our Performance Guarantee in writing.

Our pricing starts at $350. monthly. The monthly investment varies depending on the number of keyword phrases you want to rank for, the number of towns or cities you want to rank in & the competition in those areas.

What are the best practices for On-page SEO

On-page SEO refers to the process of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. Here are some best practices for on-page SEO:

Use relevant, targeted keywords in the page title, headings, and throughout the content.

Using relevant, targeted keywords in the page title, headings, and throughout the content is important for on-page SEO because it helps search engines understand the topic and context of your page. When a search engine crawls a page, it looks for keywords and phrases that indicate what the page is about. By including relevant keywords in your page title, headings, and throughout the content, you can signal to search engines what your page is about and increase the chances that it will rank for those keywords.

In addition, using relevant keywords in your page title and headings can also help improve the usability of your site for users. When users search for a particular keyword or phrase, they are more likely to click on a result that includes that keyword in the title or headings. This can help increase the click-through rate (CTR) of your page in search results, which can lead to more traffic and potentially higher rankings.
Overall, using relevant, targeted keywords is an important aspect of on-page SEO because it helps search engines understand the content of your page and makes it more likely to rank for those keywords.

Use descriptive and concise URLs that include your targeted keywords.

Using descriptive and concise URLs that include your targeted keywords is important for on-page SEO because it can help improve the visibility and ranking of your page in search results. Here are a few reasons why this is important:

Use descriptive and concise URLs that include your targeted keywords.

Using descriptive and concise URLs that include your targeted keywords is important for on-page SEO because it can help improve the visibility and ranking of your page in search results. Here are a few reasons why this is important:

Keyword-rich URLs can help search engines understand the content of your page: When a search engine crawls a page, it looks at the URL to understand the topic and context of the page. By including relevant keywords in your URL, you can signal to search engines what your page is about and increase the chances that it will rank for those keywords.
Descriptive URLs can improve the usability of your site for users: A descriptive URL can give users a better idea of what the page is about before they click on it. This can increase the chances that they will click on your result, which can lead to more traffic and potentially higher rankings.
Concise URLs can improve the readability and aesthetics of your site: Shorter URLs are generally easier to read and look cleaner. This can make your site more appealing to users and can improve the overall user experience.
Overall, using descriptive and concise URLs that include your targeted keywords is an important aspect of on-page SEO because it can help improve the visibility and ranking of your page in search results and improve the usability and aesthetics of your site for users.
Use header tags (H1, H2, etc.) to signal the hierarchy of your content and make it easier for readers and search engines to understand.
Using header tags (H1, H2, etc.) is important for on-page SEO because it helps search engines understand the hierarchy of your content and makes it easier for users to read and navigate your page.
Header tags are used to indicate the different sections and sub-sections of your content. The H1 tag is used for the main heading of a page, and H2, H3, and so on are used for sub-headings. By using header tags, you can create a clear hierarchy for your content that helps both search engines and users understand the structure and organization of your page.
Header tags are used to indicate the different sections and sub-sections of your content. The H1 tag is used for the main heading of a page, and H2, H3, and so on are used for sub-headings. By using header tags, you can create a clear hierarchy for your content that helps both search engines and users understand the structure and organization of your page.
Using header tags can also help improve the readability and usability of your site for users. Headings and sub-headings can help break up long blocks of text and make it easier for users to scan and read your content.
Overall, using header tags is an important aspect of on-page SEO because it helps search engines understand the structure and organization of your content and makes it easier for users to read and navigate your page.

Why Use alt tags to describe images and other non-text content.

Using alt tags to describe images and other non-text content is important for on-page SEO because it helps search engines understand the content and context of your page. Alt tags (short for “alternative text”) are used to describe the content of images and other non-text elements on a page. When a search engine crawls a page, it looks at the alt tags to understand the content and context of images and other non-text elements.

Alt tags are especially important for images because search engines are unable to “see” images in the same way that humans can. By including alt tags that describe the content of an image, you can help search engines understand the context and relevance of the image to the content on your page. This can improve the chances that your page will rank for relevant keywords and be more visible in search results.
In addition, alt tags are also important for users who are using screen readers or have disabled images in their web browsers. Alt tags provide a text-based alternative to images, which can be read aloud by screen readers or displayed in place of the images for users who have disabled them. This can make your site more accessible and user-friendly for a wider audience.
Overall, using alt tags to describe images and other non-text content is an important aspect of on-page SEO because it helps search engines understand the content and context of your page and can make your site more accessible and user-friendly for a wider audience.

How to Use internal linking to help search engines understand the relationships between your pages and content.

Internal linking refers to the process of linking to other pages on your own website from within your content. Here are some tips for using internal linking to help search engines understand the relationships between your pages and content:

Link to relevant pages: When you link to other pages on your website, make sure to link to pages that are relevant to the content you are discussing. This can help search engines understand the relationship between your pages and the context of your content.

Use descriptive anchor text: The anchor text is the visible text that is used for the link. Use descriptive and relevant anchor text to help search engines understand the context of the link and the page it is linking to.

Link to deeper pages: In addition to linking to your homepage, consider linking to deeper pages on your website. This can help search engines understand the hierarchy and organization of your site and can help those pages rank for relevant keywords.

Use internal linking to help users navigate your site: Internal linking can also help users navigate your site and find related content. By linking to relevant pages within your content, you can help users discover more of your content and keep them on your site longer.

Overall, internal linking is an important aspect of on-page SEO because it helps search engines understand the relationships between your pages and content and can improve the user experience of your site.

How does external linking to provide additional value and context for your content?
External linking refers to the process of linking to other websites from within your content. Here are some ways in which external linking can provide additional value and context for your content:

Link to credible sources: By linking to credible and authoritative sources, you can add value and credibility to your own content. This can help strengthen your argument and make your content more trustworthy to readers.

Link to relevant content: By linking to relevant content on other websites, you can provide additional context and information for your readers. This can help enrich your content and make it more valuable to your audience.

Use descriptive anchor text: The anchor text is the visible text that is used for the link. Use descriptive and relevant anchor text to help readers understand the context of the link and the page it is linking to.

Use external linking to help users discover new content: External linking can also help users discover new content and resources related to your content. By linking to relevant pages on other websites, you can help users find more information on a particular topic and potentially drive traffic to your site.

Overall, external linking is an important aspect of on-page SEO because it can provide additional value and context for your content and can help improve the user experience of your site by helping users discover new content and resources.

What is the importance of using social sharing buttons on your page?

Using social sharing buttons on your page is important for several reasons:

Social sharing can increase the visibility and reach of your content: When users share your content on social media, it can expose your content to a wider audience and potentially drive more traffic to your site.

Social sharing can improve your search engine rankings: When your content is shared on social media, it can lead to an increase in backlinks to your site. Backlinks are links from other websites that point to your site, and they are an important factor in search engine rankings. By increasing the number of backlinks to your site, you can improve your search engine rankings and increase the visibility of your content in search results.

Social sharing can improve user engagement and interaction: By providing social sharing buttons on your page, you can make it easy for users to share your content on social media. This can lead to increased engagement and interaction with your content, which can be beneficial for your brand and reputation.

Overall, using social sharing buttons on your page is an important aspect of on-page SEO because it can increase the visibility and reach of your content, improve your search engine rankings, and improve user engagement and interaction.

What is the importance of a sitemap on a website?

A sitemap is a file that lists all the pages of a website and can be used to help search engines discover and crawl your pages. Here are some reasons why a sitemap is important for a website:

A sitemap can help search engines discover your pages: A sitemap is a way for you to explicitly tell search engines about the pages on your site. This can be especially useful for sites with a large number of pages or for sites with pages that are not easily discovered by search engines through normal crawling.

A sitemap can help search engines understand the hierarchy and organization of your site: A sitemap can provide a clear hierarchy and structure for your site, which can help search engines understand the relationships between your pages and content.

A sitemap can improve the crawl efficiency of search engines: A sitemap can help search engines more efficiently discover and crawl your pages. This can improve the speed at which search engines are able to index your pages, which can ultimately lead to improved visibility in search results.

Overall, a sitemap is an important aspect of on-page SEO because it can help search engines discover and crawl your pages, understand the hierarchy and organization of your site, and improve the crawl efficiency of search engines.

Make sure your site is mobile-friendly and loads quickly.

Making sure that your site is mobile-friendly and loads quickly is important for on-page SEO for several reasons:

Mobile-friendliness is a ranking factor: Google and other search engines consider the mobile-friendliness of a site as a ranking factor. This means that sites that are optimized for mobile devices are more likely to rank higher in search results.

Mobile traffic is increasing: More and more people are using mobile devices to access the internet, and this trend is only expected to continue. By making sure your site is mobile-friendly, you can ensure that your site is accessible to a wider audience and can potentially drive more traffic to your site.

Page speed is a ranking factor: Google and other search engines also consider the speed at which a page loads as a ranking factor. Faster loading times can lead to improved user experience and can potentially improve your search engine rankings.

Overall, making sure that your site is mobile-friendly and loads quickly is an important aspect of on-page SEO because it can help improve your search engine rankings and the user experience of your site.

How to Use structured data to help search engines understand the content on your page and how it relates to other entities.

Structured data is a standardized format for providing information about a webpage and the entities it represents. Here are some ways in which you can use structured data to help search engines understand the content on your page and how it relates to other entities:

Use schema.org vocabulary: Schema.org is a standardized vocabulary that can be used to mark up content on your page with structured data. By using schema.org vocabulary, you can provide more context and information about the content on your page and the entities it represents.

Use JSON-LD format: JSON-LD (JavaScript Object Notation for Linked Data) is a format for encoding structured data in JavaScript. JSON-LD can be used to mark up content on your page with structured data in a way that is easy for search engines to understand.

Use Google’s Structured Data Markup Helper: Google’s Structured Data Markup Helper is a tool that can help you create structured data for your page. The tool provides a visual interface for marking up content on your page, and it can generate the necessary JSON-LD code for you.

By using structured data, you can help search engines understand the content on your page and how it relates to other entities. This can improve the chances that your page will appear in rich results and other special search features, which can increase the visibility and click-through rate of your page in search results.

Some examples of structured data.

Here are some examples of types of information that can be marked up with structured data:

Product information: You can use structured data to mark up information about a product, such as the name, price, availability, and ratings. This can help search engines understand the context and relevance of the product to the content on your page and can potentially lead to your page appearing in rich results for product searches.

Recipe information: You can use structured data to mark up information about a recipe, such as the ingredients, cooking time, and nutrition information. This can help search engines understand the context and relevance of the recipe to the content on your page and can potentially lead to your page appearing in rich results for recipe searches.

Event information: You can use structured data to mark up information about an event, such as the name, location, date, and ticket information. This can help search engines understand the context and relevance of the event to the content on your page and can potentially lead to your page appearing in rich results for event searches.

News article information: You can use structured data to mark up information about a news article, such as the headline, author, date published, and publisher. This can help search engines understand the context and relevance of the news article to the content on your page and can potentially lead to your page appearing in rich results for news searches.

Overall, there are many types of information that can be marked up with structured data to help search engines understand the context and relevance of the content on your page.

What does Mark Up mean when referring to structured data?

To mark up something with structured data means to add tags or labels to the content that provide additional context and information about the content and the entities it represents. These tags or labels are written in a standardized format, such as schema.org vocabulary or JSON-LD, and can be read and understood by search engines.

By marking up your content with structured data, you can provide more context and information about the content on your page and how it relates to other entities. This can help search engines understand the content and context of your page and can potentially lead to your page appearing in rich results and other special search features.

Marking up your content with structured data is an important aspect of on-page SEO because it can help improve the visibility and click-through rate of your page in search results and can enhance the user experience of your site.

By following these best practices, you can improve the visibility and ranking of your web pages in search engine results.

Our Process

We Listen

We listen to what your goals are for your online business. We hear what your concerns and expectations are.

 

We Learn

We ask questions about your business to learn aboub what products and services you want to promote. 

We Plan

We lay out for you a winning strategy to get you on the frontpage of Google for the most profitable keywords & phrases in your niche. 

 

We Execute

It's blast off time!

Website Development

Is Your Website Looking Tired and Dated?

Your website is your brand online and you need to look great! If your site looks tired, dated & looks poor on mobile you need a website makeover. We can give you a new look aligned with your brand that will function great on PC, tablet and mobile devices for a fraction of what it would cost to build a brand new site.

Starting A New Business?

* If you’re new to Kingston and want support in getting business help, here is some great information put out by the City of Kingston Ontario.