Google Maps & Business Listings

Discover the most profitable keywords in your niche!

The benefits of Optimizing your Google My Business and Google Maps listings!

Why are Google Business listings and google maps listing so important to a local business?

Google Business listings and Google Maps listings are crucial for local businesses for several reasons:

Increased visibility: Google Business listings and Google Maps listings make it easier for potential customers to find local businesses. These listings show up at the top of Google search results, and they also show up on Google Maps, which is the go-to navigation app for many people.

Improved credibility: Having a Google Business listing or Google Maps listing can improve the credibility of a local business. When customers see that a business has an official listing on Google, it gives them more confidence that the business is legitimate.

Better engagement with customers: Google Business listings and Google Maps listings allow businesses to engage with their customers more easily. Businesses can respond to customer reviews, update their hours of operation, and share important information with customers.

Increased website traffic: Google Business listings and Google Maps listings can also drive more traffic to a local business’s website. When customers search for a business on Google, they can click through to the business’s website directly from the listing.

Overall, having a Google Business listing and Google Maps listing is crucial for local businesses that want to increase their online visibility, engage with customers, and drive more traffic to their websites.

How does an optimized google My business listing increase sales?

An optimized Google My Business (GMB) listing can increase sales in several ways:

Increased visibility: When a business has an optimized GMB listing, it is more likely to show up at the top of Google search results and Google Maps. This increased visibility makes it easier for potential customers to find the business and increases the likelihood that they will visit or contact the business.

Improved credibility: An optimized GMB listing can improve the credibility of a business. It can include photos, reviews, and other information that helps customers feel more confident in the business and more likely to make a purchase.

Increased engagement: An optimized GMB listing can help a business engage with its customers more effectively. Businesses can respond to reviews, post updates and photos, and answer customer questions. This increased engagement can lead to a better customer experience and increased sales.

Enhanced local SEO: An optimized GMB listing can also help a business improve its local search engine optimization (SEO). By including accurate and up-to-date information about the business, such as its name, address, phone number, and hours of operation, a GMB listing can help the business show up in relevant local searches.

Overall, an optimized GMB listing can increase sales by making it easier for potential customers to find the business, improving the credibility of the business, increasing engagement with customers, and enhancing the business’s local SEO.

How does an optimized Google Maps listing lead to more sales?

An optimized Google Maps listing can lead to more sales in several ways:

Increased visibility: An optimized Google Maps listing can help a business show up at the top of Google Maps search results. This increased visibility makes it easier for potential customers to find the business and increases the likelihood that they will visit or contact the business.

Improved credibility: An optimized Google Maps listing can improve the credibility of a business. It can include photos, reviews, and other information that helps customers feel more confident in the business and more likely to make a purchase.

Increased engagement: An optimized Google Maps listing can help a business engage with its customers more effectively. Businesses can respond to reviews, post updates and photos, and answer customer questions. This increased engagement can lead to a better customer experience and increased sales.

Enhanced local SEO: An optimized Google Maps listing can also help a business improve its local search engine optimization (SEO). By including accurate and up-to-date information about the business, such as its name, address, phone number, and hours of operation, a Google Maps listing can help the business show up in relevant local searches.

Mobile-first users: Google Maps is primarily used on mobile devices, and an optimized Google Maps listing can help businesses reach potential customers who are searching for local businesses on their smartphones. This can be particularly important for businesses that rely on foot traffic, such as retail stores or restaurants.

Overall, an optimized Google Maps listing can lead to more sales by making it easier for potential customers to find the business, improving the credibility of the business, increasing engagement with customers, enhancing the business’s local SEO, and reaching mobile-first users.

 

Local Ontario SEO Services Provided by Local Rank Rocket 

FAQ About SEO & Local SEO

What Is SEO and How It Works

 

What is SEO

SEO or “search engine optimization” is a process, that over time, helps a website or piece of content rank higher in Google’s SERP. The goal is to rank that site or page on the front page of the search results for particular keywords and phrases.

How Does SEO Work?

Google is by far the most used search engine used today. There are more than 5 billion Google search queries per day with Bing & Yahoo a fraction of that. The Google algorithm uses over 200 ranking factors when deciding what position a site or piece of content should be ranked.

A simple way of understanding this by example. Let’s say someone types in a search query like “emergency plumbing services Kanata”. Google will look into it’s index of Kanata plumbers that provide emergency plumbing services and display the best 10 results on their first page.

So how does the algorithm decide on its top 10 sites/pages to show you? The simple answer is to know that Google is looking for content that is relevant to the search query “emergency plumbing services Ottawa”. 

Google wants to give you the information you want. You want to find plumbers offering emergency services in the Ottawa area. You want to see their rates, their contact information. how long they have been in business, their location, & are they listed with the Better Business Bureau. Do they have good or bad reviews? Is there a site easy to navigate? Where are they located?  Learn more..

Google wants what you want, good relevant information.

Check out the video below to see how Ottawa Local SEO works. It is put out by Google and will give you a simple overview of what Google looks for when ranking pages.

How Can I Measure My SEO Efforts?

You will know if your SEO dollars are paying off  when you get results. There are a couple of ways you can measure this.

First have the rankings of your chosen keywords/phrases improving. Are there more visitors to your site? Are you on the front page of Google and the other search engines? Have your sales increased?

If the answer is “yes” your investment is paying off. If the answer is “no” hire another Local SEO agency!

 

Why is Choosing the right Keyword Phrases Important for success?

Choosing the right keywords and phrases are the foundation of your online success. Full stop! If you are not ranking on the front page of the search engines for the most profitable search terms you are doomed to failure no matter how much you spend on SEO.

So What is a Keyword/Keyword Phrase?

Keyword research is the very FOUNDATION for success online marketing. Keywords are the words typed into the search engines by people trying to find the products and services you’re selling. Google’s goal is to match your search query with the most relevant pages.

Our experts will identify the most profitable key words and phrases in your particular niche and build your content around them.

Reaching out to  your customers with the right keywords

Finding the right keywords is a challenge in and of itself. Here is a link to theOfficial guide to effective keyword targeting and management in Google Ads.

 

How Much Does Local SEO Cost in 2022?

Local SEO rates are no more expensive than other cities of the same size. Most SEO Services will range between $350. and up monthly. Obviously the larger the city the more competition there is making it harder to rank on Google’s 1st page. The cost reflects that.

The other issue is keeping your site on that front page. Your competition is always trying to knock you off. Local SEO is ongoing.

Your website is your “storefront” online, it’s your “cyber real estate investment” & just like a brick and mortar store location is everything. SEO helps you place your store on the busiest street in the world and that’s Google’s 1st page.

Compared to the capital investment of a brick and mortar operation your online store can give you a great return on investment.

Why is the difference between SEO & Local SEO?

Both traditional and local SEO focus on improving your rankings in online but what is the difference and why is local SEO so important?

Here’s the difference. Traditional SEO focuses on improving your site’s visibility on a national or global scale while local SEO focuses on capturing local search  to connect with people looking for the goods & services you’re selling right here in the Ottawa region.

How to improve your local ranking on Google

If you are a do it yourself kind of person and you want to improve your local seo you may find this Google video helpful!

Can I Do My Own Local SEO?

The answer is yes. The only caveat is that you would need to be in a small market where only simple SEO is required. We can help you create a successful Local SEO strategy. Simply fill out our Form or give us a call.